Case Studies
In-depth walkthroughs of selected projects — process, decisions, and outcomes.
AI-Leveraged CX
Coupang · Director, Customer Experience
A self-initiated case study for the Director, Product Management (Customer Experience) role at Coupang — turning the purchase journey from reactive to anticipatory, with privacy-by-design as the permission structure. EN/KR.
The Anticipatory Layer
ObservePoint · Prospective PM
A self-initiated case study for the Senior Product Manager role at ObservePoint — turning continuous monitoring into anticipation, and holding AI to the standard a data-trust company requires.
Human-Centered Design
ProtectedCadence · Healthcare Scheduling
A deep-dive into the HCD process behind Cadence — from discovery and user interviews through scaling a healthcare scheduling platform.
Breaking into Fintech
Coupang · The Spending Intelligence War
A prospective case study for the Senior PM, New Fintech Product role at Coupang — the reframe, the 90-day plan, and the tensions worth naming.
Sightline
Hockey-Ops Decision Platform · Concept
A prospective, self-initiated concept for a decision-support platform across hockey operations — turning the analytics every department already has into calls a coach, scout, or GM can trust. Built on public NHL & NHL Edge data.