Digital Collectibles

A digital product letting customers own individual frames and scenes from movies — like owning a piece of animation history. We took it from $0 to over $70K in revenue in 90 days with 100%+ customer engagement increase. The product was eventually sunset to reallocate resources, but the team alignment was exceptional — everyone fully bought in on purpose. The lesson: organizational priorities can override great execution, and that's a reality you navigate, not fight.