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James Briggs
Portfolio

E-Commerce Platform

Full rebuild generating $20M+ in sales

Role

Lead Full-Stack Developer & Product Manager

Year

2018-2023

ReactRuby on RailsRubyStrapiCMSE-CommerceLocalization
E-Commerce Platform
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$20M

in sales generated

5

international markets launched

6

months from 0-to-1

A complete e-commerce platform rebuild done under a tight deadline with a tiny team — just me and a part-time intern. The custom build connected to a third-party commission engine with regional pricing across five international markets and generated over $20M in sales. I also built a retirement readiness calculator that increased insurance sales by 25%. This was the project that stretched me the most but proved I could deliver enterprise-scale work under serious pressure.

*exact sales is an estimation