Homestead Giveaway

A promotional giveaway platform for a major theatrical release featuring a $300K prize with weekly multipliers for early ticket purchases. I built both the front-end and Elixir back-end, driving a 135%* increase in presales and over 250,000 tickets sold. The biggest learning: we A/B tested our custom checkout against Shopify and Shopify won by 20% — users trust what they recognize. A humbling but important lesson in letting data drive decisions over ego.

*135% is based on rough memory but is the ballpark estimate