Portfolio
Pay It Forward
A/B tested donation flow increasing revenue 35%
Role
Senior Front-End Developer
Year
2023
ReactNextJSA/B TestingUX DesignData-Driven Conversion Optimization
35%
revenue increase
5
A/B test varations
A reimagining of the Pay It Forward donation flow through systematic A/B testing — messaging variations, button placement, card designs. Streamlining the flow with pre-filled suggestions and clear progress indicators increased revenue by 35%. It was a masterclass in letting data drive design decisions rather than relying on assumptions.